Lifecycle
strategy
Look at the journey from first touch to repeat use. Identify where customers lose momentum and where a more thoughtful experience could make a difference.
Journey mapping · Onboarding · Retention
Growth & lifecycle marketing
Turn customer insight into measurable growth.
I help consumer businesses improve acquisition, engagement, and retention through lifecycle strategy and campaign analytics.
Based in Mumbai. Open to a good conversation.
The customer comes first.
- 01Activate
Make the first
experience count. - 02Engage
Give people a
reason to return. - 03Retain
Build value
that lasts.
Beyond the first conversion.
Experience & educationKotak811ITCAshoka University
01 / How I can help
Better journeys.
More meaningful growth.
For consumer businesses looking to turn customer understanding into a clearer plan of action.
Lifecycle
Customer
engagement
Bring more intention to who you speak to, what you say, and when. Connect customer needs with relevant communication across the lifecycle.
Segmentation · Messaging · Campaign planning
Growth strategy
& experiments
Turn a broad growth question into a focused plan. Set priorities, define what success looks like, and use experiments and campaign data to decide what comes next.
Prioritisation · Campaign analytics · Measurement
02 / Selected work
From customer insight
to business impact.
A selection of my work across customer value management, credit cards, and app engagement at Kotak811.
Customer value managementMaking campaigns
Making campaigns
work harder.
I managed 85+ monthly campaigns across seven product lines and built real-time KPI dashboards to turn campaign performance into actionable insights.
Campaign strategy · Analytics · Cross-functional execution
15%
improvement in campaign ROI
Kotak811 credit cardConnecting the right
Connecting the right
customer to the next step.
I designed lead-sharing pipelines, communication strategies, event-based triggers, and retargeting journeys for the DreamDifferent Credit Card. The work also improved cross-sell conversions by 30%.
Audience targeting · Triggered journeys · Conversion analysis
2×
monthly acquisitions
within six months
Kotak811 appTurning activation
Turning activation
into engagement.
I created real-time, multichannel customer journeys for app activation and engagement, alongside lifecycle models for service and cross-selling cards, insurance, and investment products.
Lifecycle models · Activation · Multichannel engagement
70%
of funding activations
contributed to by this work
03 / The approach
Start with a question.
Make the next move count.
- 01
Understand the context
The business goal, the customer need, and the journey as it stands today.
- 02
Find the opportunity
The moments that matter—and a focused set of changes worth exploring.
- 03
Test, learn, refine
A clear hypothesis, a useful measure, and a decision about the next step.
04 / A little about me
An analytical mind.
A customer-first lens.
I’m Parikshit Samant, based in Mumbai. My work at Kotak Mahindra Bank spans customer value management, credit-card acquisition, and digital activation for Kotak811.
Earlier, as a digital marketing intern at ITC, I worked on social and influencer campaigns for the ITC E-store, including the development of 80+ creatives that generated over 350,000 video views.
I hold an MA in Economics from Ashoka University and a BA in Mathematics and Economics from Ramnarain Ruia College. That analytical foundation informs how I approach customer journeys, campaign performance, and growth decisions.
PythonSASPower BIR
Explore my experience on LinkedIn , opens in a new tabBuilding a team?
I’m also happy to connect about roles in growth and lifecycle marketing.
Let’s start a conversation
What’s your next
growth question?
Tell me a little about your business, the challenge,
and what you’d like to achieve.